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Showing posts from October, 2018

HAS DIGITALIZATION BEEN A LIMITATION TO MARKETING?

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Digitalization means integration of digital technologies to everyday life that can be digitalized. Digitalization has made the communication easy between a marketer and his audience. A marketer can connect to his audience on a click through websites, blog , links, advertisements, social media , etc., and the same is done by the customers to communicate to the company. Now days, every organization is setting up its digital presence to get noticed. Are customers loyal? Yes, customers are loyal to their needs and not to a specific brand or product. Customers want his need to be satisfied and then he purchases that fulfill it. From past few years the purchasing power of the people has increased. Consumers are more aware about what they want and about the product as well. I believe, marketing has been limited by digitalization. Although there are creative advertisements and posts that attract the customers but the virtual world still lack behind the real world communication

Never Give Up !

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When it's hard to smile, laugh! (Said by many, done by none). Difficult times never let you smile.    We all are humans. We all are facing the same situation in different attire. We have ups and downs in daily walk of our lives but never give up.  Never give up  on yourself. Gather all the courage and smile (because if there is a solution to your problem then why worry? and if there is no solution to your problem then why worry? you cannot do anything about it).  If you think your problem is the biggest in the world , think of the ones who are struggling to survive, think about people who are helpless to see their loved ones sleeping without food & clean water, think about people who have lost their family, then you might feel blessed for whatever you have today.  I want to narrate a story which had inspired me and helped me to get out of depression when I thought there is no meaning to my life and I should finish it, then a read a random article (like many of us rea