HAS DIGITALIZATION BEEN A LIMITATION TO MARKETING?
Digitalization means integration of digital technologies to everyday life that can be digitalized. Digitalization has made the communication easy between a marketer and his audience. A marketer can connect to his audience on a click through websites, blog , links, advertisements, social media , etc., and the same is done by the customers to communicate to the company. Now days, every organization is setting up its digital presence to get noticed. Are customers loyal? Yes, customers are loyal to their needs and not to a specific brand or product. Customers want his need to be satisfied and then he purchases that fulfill it. From past few years the purchasing power of the people has increased. Consumers are more aware about what they want and about the product as well. I believe, marketing has been limited by digitalization. Although there are creative advertisements and posts that attract the customers but the virtual world still lack behind the real world communication...